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Retaining your team - step by step guide
The CIPD survey, "Recruitment, Retention and Turnover 2009", shows a
slight drop in turnover compared to the previous year, but still the percentage
of leavers was 19% of those with less than 0-6 months' service, and 29% of
those with 7-23 months - that's almost half of the workforce leaving within
two years! So attrition may represent a substantial cost to an organisation.
Our guide will help you to keep track of your turnover and identify potential
problem areas requiring action.
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Measure and track labour turnover and stability, on either a
monthly or quarterly basis. This way, you will know what to tackle
and will have a measure in place to track improvements:
| Labour turnover = |
Total number of leavers during the period x 100 |
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Total number of positions in the organisation |
Stability index = % of leavers with less than six months' service
If your stability index is high, review your recruitment
processes. It is sometimes the case that employees leave because they
have been poorly recruited and given false expectations. The best
example is employees who are over-sold the job and the business
and who, on joining, are disappointed with what they find, hence the
psychological contract suffers and they leave. Another
example is where the fit between the person's skills and what is needed
is too large and cannot be resolved by training.
If your stability index is high, this could also indicate a need to
improve your induction processes. A high stability index
says that you are losing employees with short service and this could be
because they are not being effectively inducted or introduced into your
organisation.
Find out why people are leaving.
You can do this in one of two ways, either by
conducting an exit interview , or by asking them to complete a
short questionnaire. Explain why you want the information - that you intend to
use it to make improvements in the future and that you would greatly appreciate their
honest response.
Some employers prefer to use either HR departments, or
employees outside of the immediate working area to do this, or even
use external consultants, in an attempt to encourage employees
to really "open up" and give truthful answers and comments on their
reasons for leaving.
Read our guide on exit interviews and use our
exit interview form to gather your data.
Look at what it's telling you and, even more meaningfully, look at trends.
The exit interviews will provide you with some
useful data on those who are leaving. However, it's invariably too
late to retain someone when they get to the stage of handing in
their notice. Therefore, it is a good idea to conduct an
employee satisfaction survey on a regular basis.
This will give you information on the opinions of your entire workforce
- what they are satisfied and dissatisfied with. Conduct the surveys
six monthly or annually. Study the results and take actions to
improve the areas highlighted as sources of employee dissatisfaction.
A few more points:
- Be particularly careful to retain your star performers -
those who do a really good job. Be careful not to
discriminate
, but clearly these employees
are your most valuable and should be retained.
- When you measure labour turnover, you may find it
useful to separate out those who leave for reasons outside
your control (moving house, retiring etc) from those which
you could have avoided.
- Typical reasons for leaving are listed below with possible remedies:
| Reason for leaving |
Remedy |
| Low pay |
Benchmark your pay with other companies who compete in the same labour market
and make adjustments where you are behind the market.
Remember that low pay is rarely the only reason
why people leave, so delve for the others.
Sometimes people will make pay comparisons on
basic pay only. You may provide additional benefits eg
bonus opportunities, health cover, which make your total
package more attractive. An annual "benefits statement"
listing these, and specifying their value, may help.
Alternatively if you are providing benefits which are of
little value to your employees and which they do not
appreciate, you may wish to consider offering a
flexible benefits scheme.
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| Lack of involvement |
This is a popular one. Lack of involvement can be
the biggest demotivator. Ask the opinions of all your
employees and involve them in areas that affect them.
Even more importantly, listen to what they have to
say and take on board their ideas, or tell them why not.
Consider introducing an employee suggestion scheme
where good ideas to improve the business are invited and
rewarded if acted upon.
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| Hours of work |
Try to be flexible, if you can, to accommodate the
working hours that suit your employees as well as you. |
| Working environment |
Ask your employees to think of ways in which the
working environment could be improved. Give them a
budget (which could be zero - you can often make
improvements without spending money). |
| Job content |
This is also a popular one. Use the
appraisal process to ensure that regular
discussions take place with each of your employees about
them, their job and their plans. Find ways to enrich jobs
for people who need a greater challenge. Give them
projects, involve them in other areas, delegate areas of
responsibility etc. |
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